From Losing to Winning: Kenny Dillingham's Transformation of Arizona State Football
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Kenny Dillingham’s ascent in college football has been nothing short of remarkable. Known for his infectious energy, innovative strategies, and deep commitment to player development, Dillingham has transformed struggling programs into competitive powerhouses. His recruiting philosophy—grounded in authenticity, adaptability, and vision—has set him apart as one of the most dynamic coaches in the game today.
Turning Around a Program
When Dillingham took over as head coach at Arizona State University in 2023, the program was in disarray. Over the previous four seasons, the Sun Devils had posted disappointing records:
2019: 8-5
2020: 2-2 (COVID-19 shortened season)
2021: 8-5
2022: 3-9
The 3-9 record in 2022 marked one of the worst seasons in recent program history, underscoring the need for a significant overhaul. To complicate matters, the program was dealing with severe NCAA sanctions stemming from recruiting violations under the previous coaching staff. These sanctions included scholarship reductions, recruiting restrictions, and a postseason ban for the 2023 season.
In his first press conference, Dillingham addressed these challenges head-on. “This isn’t just about X’s and O’s,” he said. “It’s about building relationships, fostering accountability, and creating a vision everyone can believe in.”
True to his word, Dillingham wasted no time implementing sweeping changes. Despite the sanctions, he focused on maximizing the potential of the players already in the program while meticulously rebuilding through high-character recruits and selective transfers. His focus on holistic development—both on and off the field—helped transform the program’s identity. In just three years, the team went from a losing record to securing [insert key accomplishments, e.g., a conference championship, bowl game appearances, etc.].
“The key was alignment,” Dillingham explained. “Getting everyone—players, coaches, staff—on the same page, working toward the same goals. Once you have that, success follows.”
A Visionary Recruiting Philosophy
At the heart of Dillingham’s success is his unique approach to recruiting. He values more than just athletic ability; he looks for character, work ethic, and a passion for growth.
“Talent is important, but it’s not the whole story,” Dillingham said in a recent interview. “I want kids who love the game, who are willing to put in the work when nobody’s watching. I look for players who fit our culture—people who are resilient, selfless, and hungry to get better.”
High School Visits: Building Foundations
Dillingham’s recruiting strategy prioritizes building strong relationships with high school coaches and communities. He’s known for personally visiting high schools and taking the time to meet not just with players but also their families and mentors. “When we recruit a player, we’re recruiting the whole person,” he said. “We want to know their story, their struggles, and their dreams.”
On these visits, Dillingham focuses on authenticity. He often spends hours with high school coaches, learning about the players’ work ethic, leadership qualities, and personalities. His visits extend beyond the field, with stops at classrooms or homes to get a deeper understanding of the athletes as students and individuals. “It’s about showing these young men that we care about who they are, not just what they can do on the field,” Dillingham said.
Official Visits: Catering to the Athlete
When hosting athletes on official visits, Dillingham ensures that every detail is designed to make recruits feel welcomed and valued. These visits go beyond showcasing the facilities; they provide a holistic experience of what life in the program will be like.
“We personalize every visit,” Dillingham explained. “We want recruits to envision themselves here, thriving both as players and as people.” Recruits meet with academic advisors, tour campus housing, and experience game-day atmospheres. Dillingham also ensures that families feel included, organizing family-oriented events and open discussions with coaching staff about how they’ll support the player’s development.
Additionally, Dillingham arranges for recruits to spend time with current players, giving them a genuine perspective on team culture. “Our players are our best advocates,” he said. “They’ll tell you what it’s really like to be part of this program.”
Film Analysis and Player Evaluation
One of the most critical aspects of Dillingham’s recruiting process is his meticulous approach to film analysis. He believes that film doesn’t just show a player’s highlights but also reveals their potential, decision-making, and effort.
“Film doesn’t lie,” Dillingham said. “It’s the closest thing we have to seeing how a player thinks and reacts in real time.”
For each position, Dillingham and his staff look for specific traits:
Quarterbacks: Decision-making, pocket awareness, and arm talent. “We’re looking for leaders who can process the game quickly and make smart decisions under pressure,” he explained.
Running Backs: Vision, balance, and versatility. “Can they make the first defender miss? Can they catch out of the backfield? These are critical for today’s game,” Dillingham noted.
Wide Receivers: Route running, hands, and separation ability. “We want receivers who can create space and make contested catches,” he said.
Offensive Linemen: Footwork, strength, and intelligence. “It’s not just about size; it’s about how they move and understand schemes,” Dillingham emphasized.
Defensive Linemen: Quickness off the ball and disruption ability. “We’re looking for players who can win their one-on-one matchups consistently,” he explained.
Linebackers: Instincts, tackling, and coverage skills. “Modern linebackers have to do it all—stop the run and cover in space,” Dillingham said.
Defensive Backs: Ball skills, speed, and discipline. “You need corners and safeties who can stick with receivers and make plays on the ball,” he added.
Dillingham’s evaluation process doesn’t stop at physical traits. He also studies how players respond to adversity during games. “We’re watching how they react after a bad play. Do they bounce back, or do they hang their heads? That tells us a lot about their mindset,” he said.
Decision-Making with NIL Money and the Transfer Portal
In the evolving landscape of college football, Name, Image, and Likeness (NIL) deals and the transfer portal have become game-changers. Dillingham has embraced these changes with a calculated and forward-thinking approach.
“NIL is an opportunity, not a distraction,” Dillingham said. “It’s about empowering players while maintaining focus on the team’s goals. We’re committed to helping our players navigate this space responsibly.”
Dillingham ensures that NIL opportunities align with his program’s culture. His staff provides players with resources such as financial literacy workshops and legal guidance to manage their NIL earnings effectively. “It’s not just about making money; it’s about understanding how to use it wisely,” he emphasized.
When it comes to the transfer portal, Dillingham is both strategic and selective. He views it as a tool to address immediate needs while maintaining a focus on long-term development. “The transfer portal can be a blessing or a curse,” he said. “We’re not just looking for talent; we’re looking for players who fit our culture and are ready to contribute immediately.”
Dillingham’s approach includes a thorough vetting process for transfers. He evaluates not only their performance on the field but also their attitude, work ethic, and ability to adapt to a new environment. “We’re not here to offer a quick fix,” he stated. “Every player we bring in has to fit into our vision for the program.”
Identifying Key Traits in Recruits
Dillingham’s ideal recruit possesses three key traits:
Football IQ: “You have to understand the game at a high level. We’re looking for players who can process information quickly and make smart decisions under pressure.”
Coachability: “If you can’t take constructive criticism and learn from it, you won’t succeed here. We’re big on growth and adaptability.”
Competitive Spirit: “We want competitors—kids who hate losing more than they love winning. That kind of drive is what pushes teams to the next level.”
Retaining Developed Talent
In an era where the transfer portal has reshaped college football, Dillingham has excelled at retaining his top talent. His approach is rooted in trust and transparency.
“Players stay because they believe in the process and feel valued,” Dillingham said. “We make sure every player knows their role, how they can improve, and what their future holds. Communication is everything.”
He also emphasizes the importance of fostering a family-like atmosphere within the program. “When players feel connected to their teammates and coaches, they’re less likely to look elsewhere,” he explained. “We’re not just building a team; we’re building a brotherhood.”
Dillingham also leverages NIL opportunities as a retention tool, ensuring his players see the value of staying in his program. By creating a network of local businesses and alumni willing to support players, he helps his athletes maximize their earning potential while contributing to the team’s success.
A Bright Future
As Dillingham continues to elevate Arizona State University’s program, his recruiting philosophy remains a cornerstone of his success. By focusing on character, culture, and long-term development, he has not only turned around a struggling program but also set it up for sustained success.
“Recruiting is about more than filling a roster,” Dillingham said. “It’s about finding the right people to build something special. That’s how you create a legacy.”
Kenny Dillingham, has been instrumental in developing players who are now strong contenders for the 2025 NFL Draft. His leadership and coaching philosophy have significantly elevated the performance and draft prospects of key players.
Cam Skattebo – Running Back
Cam Skattebo has thrived under Dillingham's guidance, setting a new single-season rushing record for Arizona State in the 2024 season. In the Peach Bowl against Texas, Skattebo's outstanding performance earned him the Offensive MVP title. Dillingham's philosophy of balancing hard work with enjoyment has resonated with Skattebo, who stated, "I think that that falls on us, 100 percent. Coach Dillingham can make it the hardest practice in the world or the lightest practice in the world, but at the end of the day, we have to take it seriously."
247Sports
Shamari Simmons – Defensive Back
Defensive back Shamari Simmons has also flourished under Dillingham's coaching. In the 2024 season, Simmons was among the nation's top defenders, not allowing a single touchdown and maintaining a 76.7 NFL QBR when targeted. Dillingham's trust and faith in Simmons extended beyond the field, as Simmons expressed, "I just gotta ride with Coach Dillingham."
Kenny Dillingham's Impact
Coach Dillingham's emphasis on creating a dynamic and supportive environment has been crucial in the development of these players. His ability to recognize and nurture talent has not only led to team success but also positioned his players favorably for professional careers. Dillingham's advocacy for his players is evident, as he has publicly encouraged NFL teams to consider drafting his players, highlighting their readiness and potential impact at the professional level.
In summary, Kenny Dillingham's coaching has significantly enhanced the skills and visibility of Arizona State players, making them notable prospects for the 2025 NFL
Cam Skattebo – Running Back
2024 Season Highlights:
Set Arizona State's single-season rushing record.
Rushed for 1,545 yards with 15 rushing touchdowns.
Caught 42 passes for 511 yards and 4 receiving touchdowns.
Threw for a 42-yard touchdown pass in the Peach Bowl.
Accounted for 56% of Arizona State’s total offense in the Peach Bowl (143 rushing yards, 88 receiving yards).
Draft Projections:
Ranked as the 8th-best running back in the 2025 class.
No. 135 overall prospect in CBS Sports' rankings.
Shamari Simmons – Defensive Back
2024 Season Highlights:
Allowed 0 touchdowns in coverage throughout the season.
Held opposing quarterbacks to a 76.7 NFL QBR when targeted (15th-lowest among FBS slot defenders).
Recorded 55 tackles, 4 interceptions, and 12 passes defended.
Led the Arizona State defense in forced turnovers.
Draft Projections:
Ranked as the 68th-best cornerback prospect for the 2025 NFL Draft.
Kenny Dillingham’s Coaching Impact
Fostered a competitive and supportive team environment, enhancing player development.
Advocated for players’ NFL prospects by emphasizing their skills, work ethic, and readiness for professional football.
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